Cheer Up Luv

Eliza Hatch is a photographer, activist, speaker, curator and is most widely known as the founder of Cheer Up Luv – a platform dedicated to retelling survivors stories, empowering and advocating for the rights of women and marginalised genders. 9 years on, Cheer Up Luv has grown from a photo series into a community of over 220k people across IG & TikTok. The platform raises awareness of the prevalence of misogyny and sexual harassment, and facilitates educational conversations while crushing harmful taboos. Eliza’s practice has developed into workshops, exhibitions, lectures, and consultancy, where she advises on inclusively communicating these topics.

Eliza has worked with organisations like The UN, TFL, Refuge, The Home Office, Superdrug and TikTok. She has been a guest speaker at Nicer Tuesdays, Today At Apple, TEDx, Cambridge University, Kings College, Soho House, the V&A and UN Women.Eliza is also an online tutor at the University of Falmouth, where she teaches BA Visual Communication, and is a facilitator for Our Streets Now’s schools education program. Eliza’s work has been featured in major publications like The BBC, Glamour, The Guardian, i-D, Dazed, to name a few. From 2022-24, alongside artist and illustrator Bee Illustrates, Eliza co-created Hysterical, a yearly group exhibition and event series running throughout Women’s History Month. The annual event platforms women artists reclaiming the term ‘hysterical’, using their voices for change. The events have been described by the Evening Standard as ‘an intimate and cathartic exploration of misogyny’. Eliza has been invited to 10 Downing St to speak to the Home Secretary, has interviewed MP Jess Phillips and continues to consult with politicians, and collaborate with media and charities to influence policy and national campaigns. Eliza continues to initiate critical discussions surrounding misogyny and uses her online platform, public speaking and workshops to inform, educate and inspire history-defining positive action.