David Bond is a filmmaker and a father. Things have really changed since he was a kid. His children are hooked on screens and don”t want to go outdoors. They want iPads, TV and plastic toys. The marketing departments of Apple, Disney and Mattel control his children better than he can.
Determined to get them up and out, David appoints himself as the Marketing Director for Nature.
With the help of branding and outdoor experts, he develops and launches a nationwide marketing campaign to get British children outside. But the competition is not going to lie down and let some upstart with a free product steal their market.
Project Wild Thing is the hilarious, real-life story of one man”s determination to get children out and into the ultimate, free wonder-product: Nature.
“A gripping story of the desperate struggle to lead our computer-crazed children back to nature.” – Harry Mount, The Daily Telegraph
Contributors include: naturalist Chris Packham, Professor Agnes Nairn, writer and environmentalist George Monbiot, scientist Jaak Panksepp, writer Jay Griffiths, Professor Michael Depledge, advertising guru Michael Wolff, and brain scientist Prof Baroness Susan Greenfield.
The Project Wild Thing campaign is supported by the Wild Network, a brand new collaborative movement of charities, corporations and individuals, all committed to reconnecting children in the UK with nature. Founded by the National Trust, RSPB, NHS Sustainable Development Unit, Play England, Play Wales, Play Scotland, PlayBoard Northern Ireland, Swarm, AMV BBDO, Green Lions and the BRITDOC Foundation and joined by scores of organisations and thousands of individuals who want to see kids enjoying the outdoors, the Wild Network was launched in September 2013.