Big business has been investing heavily in ethical trade, making big claims about its social and environmental impact. But poverty and human rights abuses remain widespread in the fields and factories that supply our goods. Why this disconnect between the hard work of many and our repeated failure to make things fairer? And how can we tell courageous commitments and clever communications apart – celebrating one while challenging the other? With Tim Aldred, Head of Policy & Research at the Fairtrade Foundation, Sarah Wakefield, Food Sustainability Manager, The Co-operative, Heather Masoud, Co-founder & operations director of Zaytoun, and moderated by Daniel Hale, Head of Campaigns at CAFOD.