As a Director and DOP at the PRA, James has been responsible for defining much of the studio?s visual style. A co-founder of The PRA, James has also worked on many of the studio?s other projects including commercials, music video clips and television pilots,
directing such projects as the clay animated music video ?Operation Never Fall Apart? for band Trentwood. James has also completed an Advanced Diploma in Commercial Photography. FRITZ GETS RICH is his short film directorial debut.