GB09 headliner Duke Special recently parted company with his record label. But how does a dreadlocked troubadour survive when the music industry is going through its toughest time in decades? He turns to an alternative method of funding his artistic projects; something new, DIY, and unique, which lets an audience connect directly with their favourite artist.

And that's how the Duke decided on Pledge Music, a method by which fans can directly invest in the band and their projects. Income raised will help with the release, promotion and touring of three new records being officially launched in 2010, live events through May and June, the building of a promotional team, as well as a percentage going to Duke Special's chosen charity Depaul Ireland (www.depaultrust.ie) which works with homeless and disadvantaged people.

His new approach has already been highlighted in a blog post on the Guardian website, and over 250 pledges have already been made, so do look into supporting the Duke's work by pledging on his Pledge Music site, or have a browse through some of the other artists funding their work through similar means.