Good, Fast & Cheap: 2 out of 3 ain’t bad
by Nick Welsh
I came across Russell Davies*, (strategist, futurist, blogger & gadget maker - his words, not mine) after last years Do Lectures that Howies put on.
Russell (pictured) was talking, amongst other things, about failing. It’s a subject close to my heart (I’ve had lots of practice). I may blog about that here another time but for now, I wanted to pick up on something that Russell spoke about in his lecture and that’s Good, Fast & Cheap.
The idea is that as a producer (of anything really), you can only supply 2 of these 3 things. If you come to me and ask me to create a web site for you, it might be good and fast but it won’t be cheap. Conversely, if you want it quickly and cheaply, it might not be very good and if you want it to be good and cheap, it might take a little longer to produce than usual.
You can use this for anything really, from cooking a meal to making a film, from designing a car to organising an arts festival.
I really like it. As someone who deals with clients who are constantly demanding things to be better, faster and cheaper, it’s a useful little tool to remind them gently that actually, 2 out of 3 ain’t bad.
To see all of Russell's lecture, please click here.
(* Not to be confused with Russell T Davies who used to write Dr. Who and who is a completely different person).
Nick Welsh
www.monoindustries.com & www.the-monoblog.com
Twitter: @mononick
Nick Welsh practices graphic art and web design in Cambridge, UK under the name Mono Industries. He was involved in the music programme at Greenbelt for about 100 years and now helps out with various aspects of www.greenbelt.org.uk. He lives in Cambridge with his partner Jane, his daughter Edie and an Irish Terrier called Hattie.
